Social Media Marketing

Social Media Marketing

I have read several articles and blogs in the past few weeks regarding Social Media Marketing

 
it is basically just a fad and Social Media Marketers are not experts and really dont understand the world of marketing. Well, right now Social Media Marketing is hot and it is where businesses and customers are and if you are not using to market your business you really are missing out on a whole group of people who could potentially be customers. However, it should not be the only way you market your business and if you want to market on Social Networking sites you do need an individual who knows what they are doing, so do not beware the expert. Beware the expert who tells you Social Media is the only tool you need for marketing, beware the company that only focuses on Social Media. Look for the company that still focuses on Marketing as a whole. 
 
In order to appropriately market your business your marketing should have a good mix of all areas of marketing.
 
Your business still needs a website. All businesses need and should have a good website. The website has really become the source of information, it is all about you. It is the place where you can showcase everything that your company does. The business website is a static site providing information necessary to showcase your business. 
 
Your business still needs to advertise. While the world of advertising has changed with the decline of print media, businesses still need to advertise. Newspapers have declined in readership or gone out of business, there are online news sites out there where you can advertise. Direct mail coupons are still sent out, if you have a coupon or special this may work for your business. 
 
Your business still needs printed information. People still want to have a physical piece of information they can hold in their hands. Your business still needs a brochure, business cards, flyers, etc. While you may not conduct a direct mail campaign anymore you do still need literature you can hand to people for their review.  You still need to meet people in person. Chambers of Commerce are still a great source for networking in your community. You still need to represent your business in person in front of other people. Join the Chamber, find a local networking group, attend various expos and events. People do still network face-to-face and you should still be doing this. 
 
Your business needs to be on the Social Media Sites. Utilizing these sites is necessary in todays world. Social Media allows businesses to interact with their potential customers, and customers. It makes your business more real and approachable and can take the static marketing of your website, print pieces, etc. and make them come to life and go beyond putting out information. This is where you can showcase your business on a daily basis and in real-time. It should encompass all aspects of your marketing package. 
 
Focusing on one avenue to generate leads is not going to be very successful. As a business owner you need to constantly work all areas of marketing to get your name out there and educate the public on what it is that you do. Finding a marketing company that will encompass all pieces of the marketing mix is your best bet. Dont be afraid of the experts, be wary of the experts who will only lead you in one direction.  

Social Media and Social Media Marketing

Social Media and Social Media Marketing

Social media and social media marketing appear to be the buzzwords as the past couple of years. We hear a lot about ways that companies can use to beat social media communities and the strategies involve in building a following on social media platforms.

For all time respond.

To the good and the bad. Let your audience know that you are there with them. Let them feel like they have a direct line to the show hosts.

Listen keenly.

This is a big mistake most people make. They desire to push their own agenda and it does not work. This audience is the key to success, and they are telling you exactly what they want. “Give the people what they want!”

Be consistent.

So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.

Content is King.

Today, He/She who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.

Create Value in Everything.

This especially concerns to rules two and four. For all time be sure what you are posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!

Make it special.

Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.

Stand out.

The average Facebook user is connected to 80 fan pages, and Facebook has over 25 billion pieces of new content posted every month. You are competing for attention, how are you going to get it?

Create Evangelists.

Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)

Measure results.

Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.

A vital part of social media marketing is thinking creatively. Be valid creativity to every campaign and program, and do not trust on a single strategy for success. Plan your campaign carefully.

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Press Six – Digital Media enlightens, entertains, makes business powerful and connects millions of people through compelling and highly engaging digital media properties. Digital Media and Social Media Marketing

Engaging Youth Through Social Media Marketing

Engaging Youth Through Social Media Marketing

The youth has always been the target to a variety of marketing campaigns whether or not they are the end consumers. They are said to play an influencing role in the buying decisions of the family and cannot be ignored when it comes to creating marketing communication strategies.

At the same time, modern day internet marketing strategies have been able to easily incorporate the youth into their campaigns and this is mainly because of the dawn of Social media. Social platforms on the web have made it extremely easy for marketers to gain access to the youth. This is because they are more proficient and adoptable to newer tools that are introduced on the net.

The youth is naturally more tech savvy and expressive on social platforms which makes it easier for marketers to gather relevant information on demographics, attitudes, beliefs, likes and dislikes. Engaging the youth on social media platforms assures creating for targeting communication strategies which are more likely to hit home because of the added information that marketers are privy to.

Consumer behavior and perceptions towards one’s own brand is easier to gauge with the dawn of social networking websites. Here are some interesting tips that you can consider when you wish to implement a social
marketing plan that engages the youth:

1. Do not ignore the power of the mobile phone. You will be surprised with the kind of penetration you will receive through mobile phones for your social media page. Most youth today have grown up with mobile phones as a common communication tool. The dawn of smart phones has opened doors to innovative interaction between businesses and audiences. Social media Vancouver experts are off the belief that a mobile friendly strategy is the only way to achieve comprehensive marketing success.

2. Showing a subtle presence on popular social video broadcasting websites such as Youtube is also an effective way to engage with the young audience. This audience is more than used to scouting on these websites for their favorite music videos and movie trailers. Brands have the perfect opportunity to get creative and post videos which entice the youth to watch and share them.

3. To be able to attract he youth, you must learn how to speak their language. Even though you may feel that logging on to a social networking website is your opportunity to get in touch with the audiences, it is in fact the other way round. You need to provide an interesting platform that entices your audiences to get in touch with you and engage with a community who follows your brand.

Creating a social media strategy that effectively engages the younger audience is as challenging as it is rewarding.

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