Identity and Social Cohesion

Identity and Social Cohesion

In every army identity and social cohesion are fostered and maintained in many ways. Not only through leadership, but by a leadership supported by many tools and measures. Through the uniforms of the soldiers, insignias, the Regimental colours, the ceremonial raising of the flag every morning, training and marching together, decorating courageous men, regular speeches of the commander, an army (or even regimental) newspaper and so on. In the modern army, a mass organization, the application of all these measures and tools are meticulously described in the army manuals.

However most businesses do not start as a mass organization with a manual, a history and a lot of experience. Most firms start as small organizations often the brainchild of an entrepreneur and if he is successful his firm might grow into a middle-sized company. In such rather young and medium sized, often family owned companies, there are no well established rules; they do not have a manual on how to lead, reward and control the employees.

A typical aspect of such companies is that everybody knows the managing director/owner/ founder of the company and each other! Quite often the founder has selected most of his employees personally. The result is that, almost imperceptibly, a generally accepted criterion is born for which the founder/managing director is responsible. The company in this way has obtained an identity and an amount of unity in view; one might say a culture based on the character, the convictions and the behaviour of its founder.

However, when the company is successful and grows, informal communication with all levels becomes rare and it will be more difficult for the founder or CEO to exert his influence personally on all the employees in the company. The company becomes more complex and hierarchical because of the inevitable delegation of responsibilities to subordinate managers and specialists.

The founder/CEO has to foster and strengthen the ‘Corporate Identity’, cohesion and Esprit the Corps by other means. He (or she) will be obliged to resort to a form of systematic internal public relations that should result in the formulation of common values, business principles and a carefully prepared mission statement. Most companies started this process by publishing an internal journal or magazine, a yearly letter by the President and even personalized letters to the employees.

Besides printed media many more forms of communication are nowadays available like internal e-mail, SMS, and video conferencing. Other means to permeate the company with its chosen values are for instance regular meetings with a select group of (middle) managers presided over by the CEO. During such events the CEO can give a personal presentation about his ideas, his goals and the mission of the company. At such events a core group of managers can at least hear and see their CEO and sometimes even meet him. It will be the task of this core group of managers to communicate the message and especially the chosen strategic goals and mission statement to their subordinates.

However, experience teaches that one has to repeat such messages, including the mission statement regularly because it takes a considerable amount of time before it becomes common knowledge. Next to these formal meetings companies organize informal events like Barb-Q’s, beer parties and son on. Furthermore many companies such as airlines, supermarkets, and banks have designed special uniforms for their personnel. They even commission famous couturiers to design the company’s dresses. In Japanese and Korean companies, apart from wearing a company uniform, every morning the employees do gymnastics and sing the company song together. However all these tools to maintain and strengthen morale and foster cohesion are rather cosmetic because such programmes only become effective by exemplary behaviour of the CEO and/or senior management.

When writing a character reference letter for one of your employees consider the Identity and Social cohesion of your company.

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Soccer And Social Media

Soccer And Social Media
The professional soccer leagues around the world rely on social media to get the word out about their teams and to allow their fans to connect with their favorite teams. Social media comes in many forms some of which allows a soccer team to update and post information instantly. Social media is a sports team dream and especially for a soccer team. Social media outlets are excellent ways for soccer teams to connect with their fans because of the social nature of social media mediums. If a soccer team would like to connect with their fans they should simply create a presence on the major social media networks. Once a sports team has created these outlets they will then be able to send out information and updates and to invite fans to join their social network.

Social media has radically changed out world. With the advent of social media outlets people are now able to get information rapidly and they are able to share that same information with their friends with the click of a few buttons. With this ease of access to information it is becoming increasingly more important for businesses and sports teams alike to have an established presence on social media so they do not fall behind the times.

Social media also allows soccer players to connect with their fans. For example, if a player has created a twitter account or a Facebook page they can post information about themselves and about their soccer career. These social media mediums allow a soccer player to stay connected with their fans and for those same fans to feel like they are playing an active role in their favorite soccer stars life and professional soccer career. The soccer player can post highlight videos and post Twitter updates when he is recovering from a injury and to let his fans know that he has been traded to a new team.

Within professional Soccer social media also allows the traditional media outlets to connect better with soccer fans and to get the word out much easier and much faster than ever before about major happenings within the soccer world. During a live broadcast of a soccer match media outlets can post regular updates on all of their social media outlets which will allow fans to stay updated about the game if they are unable to watch the game. Social media allows people to keep track of their favorite soccer teams and their favorite soccer news in a mobile format. Soccer fans can keep track of their favorite teams on their mobile devices which allows them to access their social media outlets and post updates and download information with the click of a few buttons.

Find out more about soccer, soccer teams and MLS from my sports site

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Social landscape and youth important aspects to FLIP Charity

Social landscape and youth important aspects to FLIP Charity

This is thanks to one of the world’s leading banks called Credit Suisse as well as the Bonita Trust. They are based in Gibraltar and in this way there is a lot of work which is carried out in this area in order to support the Philanthropy Charity schemes. In addition to this, they are promoting the youth to galvanise themselves and find a career in the long term. This group are determined to find the leaders of today, tomorrow by giving them support and help towards engaging and interacting with their social community.

This ensures they will be provided with a lot of confidence by doing things with the local area which will set them up for finding roles and dealing with all sorts of people when it comes to business. By raising Community Awareness , this group has seen their membership grow over the last few years as people recognise the importance of social communities. This Philanthropy Charity has promoted their vision of getting their young students involved with a number of projects.

This includes quiz nights, raffles and much more. However this company have also been involved in getting their students to learn about the ins and outs of leadership training. This is thanks to a previous event which included 40 members of the charity group who spent a day doing a series of team building exercises that was performed in conjunction with the Royal Gibraltar Regiment.

This took place at Buffadero Training Centre and there was a paintball competition that went ahead in spite of the awful weather conditions.There was also another competition for project members which included laser weapons in the Dismounted Close Combat Trainer.It has given these students the chance to raise their awareness about the community not to mention about giving to charity.

The students certainly learned a tremendous amount about themselves whilst gaining knowledge of team building as well as team bonding roles. The charity shows through direct experience in a social environment that students have the ability to learn a number of skills and factors for the wide world as well as developing their social skills.

All of the activities were carefully thought and well devised which students enjoyed and benefited from. The leadership skills that they also enjoyed will also put them in good step for the future as this is one of the key elements that you will need in order to succeed in business.

It is a great effort that they have put into these types of particular schemes because there is nothing better than direct experience to prove that you are able to engage and interact at this stage which will prepare you later on.

The FLIP charity project encourages local students to become involved in communal & charitable giving in Gibraltar. Visit for more information.

Social Media and Judaism

Social Media and Judaism

According to the North American Jewish Data Bank, as of 2010, the world Jewish population was estimated at 13.42 million or roughly 0.2% of the total world population. According to this report, about 42% of all Jews reside in Israel (5.70 million), and about 42% in the US (5.28 million) and Canada (0.38 million), with most of the remainder living in Europe (1.46 million). This history of Judaism is intertwined with stories of mass migration throughout the world.

People Scattered

Tracing the roots of Jewish migration patterns goes all the way back to the first mention of a “diaspora” created as a result of exile is found in the Septuagint in the phrase “thou shalt be dispersion in all kingdoms of the earth”. The Greek term “diaspora” is actually a Greek term meaning “scattering.” Since biblical times, the Jewish people have often been subject to forced global dispersals due to political events resulting in disenfranchisement and the threat of religious persecution and total annihilation.

Throughout the course of history, there have been many diasporic episodes involving the Jewish people. The Ten Lost Tribes of Israel refer to those tribes of ancient Israel that formed the Kingdom of Israel and which disappeared from Biblical and all other historical accounts after the kingdom was destroyed in about 720 BC by ancient Assyria. Many groups have traditions concerning the continued hidden existence or future public return of these tribes.

During the great Inquisitions in Spain and Portugal, so many Jews were forced to leave those countries and to literally to run for their lives. World War II caused Jews to flee much of Europe to avoid almost certain death at the hands of the advancing Nazis and the harsh Pogroms of Russia. As a result of centuries of popular displacement, one would be hard pressed to identify a country, anywhere in the world, which cannot be considered the birthplace and/or home to Jews.

Language Confounded

In addition to the countless Jewish diasporas, consider the biblical accounts of “The Tower of Babel” episode discussed in Genesis 11:5-8. The bible recounts the post “Great Flood” period in which God offers the following wisdom about a corrupt mankind, which brought this great tragedy upon itself: “They are one people and have one language, and nothing will be withholden from them which they purpose to do.” God’s edict on the world proclaims the following: “Come, let us go down and confound their speech.”

And so, God scattered them upon the face of the Earth (the Diaspora), and confused their languages, and they left off building the city, which was called Babel “because God there confounded the language of all the Earth.”(Genesis 11:5-8).

Most Jews have assimilated to the languages and cultures of their native and adopted lands. It has often been especially difficult for world Jewry to maintain the kind of universal dialog that unites those of a common faith.

Search for Fellow Jews

Enter Social Media attempting to undo centuries of division and unfamiliarity among Jewish groups that are as unique as the African Jews, who evidence ethnic and religious diversity and richness. These scattered African groups – perhaps a lost tribe – have not maintained contact with the wider Jewish community from ancient times, but still assert descent from ancient Israel or other connections to Judaism.

When you review any list of Social Media pioneers, you immediately recognize the names of Zuckerberg, (Shel) Israel, Solis, Bernoff, Godin, Vaynerchuk, Kososky, Herzog and Joel, just to name a few. So why are so many Jewish men and women gravitating towards the mantra of thought leader(s) in Social Media?

They come from many backgrounds and career fields. Some are rooted in the social sciences and have taken a special interest in evolving patterns of human behavior. Others are businesspeople intrigued by the sales and marketing potential that this new media promises. Yet, others are amazed by the innovative technologies that have lead to making the world a much smaller place.

It is, perhaps, this last intellectual amazement that many Jewish professionals and novices find most appealing. Within us all is an innate desire to unite and bond with our ancestral roots. Jews find it especially difficult to trace back generations of family history that may take them through many continents and almost certainly dead-end sooner than others with family histories tied to a single country like England, France or Spain.

The potential of Social Media to bring us all together is not lost on thought leader Brian Solis, who says that “Evolution is evolution – and it’s happened before us and will continue after we’re gone. But, what’s taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.”

Search for and Sharing of Knowledge

Another factor that brings Jews is Social Media is the search for knowledge that this new media aids in. In the book ‘Start up nation,’ Yoelle Maarek, head of Google Israel’s research and development center explains the Jewish roots of ‘search,’ saying, “As Israelis and Jews, we are the people of the Book. We like to consult texts. We like to search.” The authors also point out that, “In 2008 Google Israel sold $ 100 million in advertising, about double the previous year and 10 percent of the total advertising market in Israel – a higher market share than Google has in most countries.”

Throughout history, intellectual rigor and tireless exploration of the world we live in have been qualities that Jews have striven towards. As such, whilst both Facebook and Google are creations of young Jewish whiz kids, Google is the platform that should appeal most to the aspirational Jew within.

Search for Jewish Identity

The Orthodox Union (OU) has just released a new mobile app that will be helpful for those seeking knowledge on what food products are kosher for Passover. The new app allows the user to enter any food item or product to gather all of the kosher information including if the certification is up to date. This is only one app that addresses the needs and wants of Jewish life through the Web. Other popular Jewish-oriented mobile apps include: I-TORAH WITH ENGLISH FOR IPHONE & IPAD (CROWDED ROAD), TANACH BIBLE – HEBREW/ENGLISH BIBLE (DAVKA CORP.), SIDDUR/LUACH (RUSTY BRICK), JEWISH JOURNAL (TRIBE MEDIA CORP) and JEWISH ROCK RADIO (jacAPPS). And, who creates such apps? Interested and talented Jewish web developers and content providers.

Yes, the advent of Social Media definitely found a hot button among Jews interested in reaching out to fellow Jews and Jewish supporters from around the world. Many hope to consolidate international Jewry into a single, proud Jewish community that bonds ancient commonalities and richness with modern and diverse cultural experiences gained from past Jewish migrations and assimilations.

What’s in store for the future? The Jewish Cultural Studies series, published by Littman Library of Jewish Civilization, is inviting original papers for a volume on Jewish Cyber culture. Topics of interest include effects of social media on Jewish identity, perceived conflicts and integration of the Internet with religious values, adaptation of technology such as cell phones and webcams for religious purposes, marketing and consumption of Jewish books and products in cyberspace, rise of virtual Judaism and Jewishness, changes to oral and social genres such as humor and ritual in digital cultural contexts, effects of the Internet on Jewish/non-Jewish relations, and the use of technology to challenge or redefine traditional structures of authority in the Jewish community.

Jews have something valuable here. Social Media offers modern day solutions to many challenges from biblical times. With Jews representing only 2% of the world’s population, it is important for all Jews of the world to extend a hand to one another and find ways to preserve their religious identity through Social Media.

Please visit Marc LeVine’s Bio at  Marc is CEO of ICA Social Media at

Search and Social Media

Search and Social Media

Previously, content quality was a requisite for owning relationships. In the last few years, online publishers have learned that they can instead master the nearly free discovery pathways of search and social media. This spring, a horde of AOL journalists, Paul Miller, Joshua Topolsky and others, left after learning that they would be required to produce content based on trending interest according to Google and Twitter reporting.

Ironically, it is this approach to audience marketing that appears to worry Google. In recent weeks, Google announced it’s +1 listings feature, which allows account users to rate both organic and paid listings, increasing their favorability by the engine directly or indirectly. Meanwhile, earlier this year Google also announced changes to its search algorithm meant to mitigate the effect of low-quality content pages.

Quantcast and comScore reported significant traffic declines for the standout content farm, eHow by Demand Media, shortly afterwards. We believe that Google realizes that the quality of its listings is critical to its continued success as the de facto navigational and discovery tool for online content. As Matt Cutts recently stated on the official Google Blog: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.”

In the long run, we believe there will be plenty of opportunity for high-quality content. The Wall Street Journal, the largest newspaper in the country with a print-and-digital paid circulation of 2.11M, charges for access to its content. Likewise, the risky and much-criticized move by the New York Times to gate its content has resulted in year-over-year gains in digital ad and circulation revenue, stemming the ongoing sales loss faced by this incredible brand in recent years.

This event has particular meaning to RBM, a New York Digital Marketing Company, because in the past, the major media brands able to survive with gated content were large financial news outlets. The New York Times, by contrast, is squarely general interest. Despite the high profiles of free and user-generated content brands, we believe professionally produced content looks forward to a long and profitable future in the digital media world.

At RBM they do things a bit differently: they seek to enable a business through social media, rather than simply run creative ideas or campaigns. They create a road map for their clients to deploy a social infrastructure across their organization, taking into consideration team restheirces/assets, governance, existing marketing infrastructure, and the unique technology needs.

Social Media and Social Media Marketing

Social Media and Social Media Marketing

Social media and social media marketing appear to be the buzzwords as the past couple of years. We hear a lot about ways that companies can use to beat social media communities and the strategies involve in building a following on social media platforms.

For all time respond.

To the good and the bad. Let your audience know that you are there with them. Let them feel like they have a direct line to the show hosts.

Listen keenly.

This is a big mistake most people make. They desire to push their own agenda and it does not work. This audience is the key to success, and they are telling you exactly what they want. “Give the people what they want!”

Be consistent.

So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.

Content is King.

Today, He/She who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.

Create Value in Everything.

This especially concerns to rules two and four. For all time be sure what you are posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!

Make it special.

Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.

Stand out.

The average Facebook user is connected to 80 fan pages, and Facebook has over 25 billion pieces of new content posted every month. You are competing for attention, how are you going to get it?

Create Evangelists.

Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)

Measure results.

Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.

A vital part of social media marketing is thinking creatively. Be valid creativity to every campaign and program, and do not trust on a single strategy for success. Plan your campaign carefully.

Press Six – Digital Media enlightens, entertains, makes business powerful and connects millions of people through compelling and highly engaging digital media properties. Digital Media and Social Media Marketing

Engaging Youth Through Social Media Marketing

Engaging Youth Through Social Media Marketing

The youth has always been the target to a variety of marketing campaigns whether or not they are the end consumers. They are said to play an influencing role in the buying decisions of the family and cannot be ignored when it comes to creating marketing communication strategies.

At the same time, modern day internet marketing strategies have been able to easily incorporate the youth into their campaigns and this is mainly because of the dawn of Social media. Social platforms on the web have made it extremely easy for marketers to gain access to the youth. This is because they are more proficient and adoptable to newer tools that are introduced on the net.

The youth is naturally more tech savvy and expressive on social platforms which makes it easier for marketers to gather relevant information on demographics, attitudes, beliefs, likes and dislikes. Engaging the youth on social media platforms assures creating for targeting communication strategies which are more likely to hit home because of the added information that marketers are privy to.

Consumer behavior and perceptions towards one’s own brand is easier to gauge with the dawn of social networking websites. Here are some interesting tips that you can consider when you wish to implement a social
marketing plan that engages the youth:

1. Do not ignore the power of the mobile phone. You will be surprised with the kind of penetration you will receive through mobile phones for your social media page. Most youth today have grown up with mobile phones as a common communication tool. The dawn of smart phones has opened doors to innovative interaction between businesses and audiences. Social media Vancouver experts are off the belief that a mobile friendly strategy is the only way to achieve comprehensive marketing success.

2. Showing a subtle presence on popular social video broadcasting websites such as Youtube is also an effective way to engage with the young audience. This audience is more than used to scouting on these websites for their favorite music videos and movie trailers. Brands have the perfect opportunity to get creative and post videos which entice the youth to watch and share them.

3. To be able to attract he youth, you must learn how to speak their language. Even though you may feel that logging on to a social networking website is your opportunity to get in touch with the audiences, it is in fact the other way round. You need to provide an interesting platform that entices your audiences to get in touch with you and engage with a community who follows your brand.

Creating a social media strategy that effectively engages the younger audience is as challenging as it is rewarding.

Get more visibility from the top search engines by Social Media Vancouver. Social Media Vancouver specializes in social media Marketing & Traffic generation.

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