Engaging Youth Through Social Media Marketing
The youth has always been the target to a variety of marketing campaigns whether or not they are the end consumers. They are said to play an influencing role in the buying decisions of the family and cannot be ignored when it comes to creating marketing communication strategies.
At the same time, modern day internet marketing strategies have been able to easily incorporate the youth into their campaigns and this is mainly because of the dawn of Social media. Social platforms on the web have made it extremely easy for marketers to gain access to the youth. This is because they are more proficient and adoptable to newer tools that are introduced on the net.
The youth is naturally more tech savvy and expressive on social platforms which makes it easier for marketers to gather relevant information on demographics, attitudes, beliefs, likes and dislikes. Engaging the youth on social media platforms assures creating for targeting communication strategies which are more likely to hit home because of the added information that marketers are privy to.
Consumer behavior and perceptions towards one’s own brand is easier to gauge with the dawn of social networking websites. Here are some interesting tips that you can consider when you wish to implement a social
marketing plan that engages the youth:
1. Do not ignore the power of the mobile phone. You will be surprised with the kind of penetration you will receive through mobile phones for your social media page. Most youth today have grown up with mobile phones as a common communication tool. The dawn of smart phones has opened doors to innovative interaction between businesses and audiences. Social media Vancouver experts are off the belief that a mobile friendly strategy is the only way to achieve comprehensive marketing success.
2. Showing a subtle presence on popular social video broadcasting websites such as Youtube is also an effective way to engage with the young audience. This audience is more than used to scouting on these websites for their favorite music videos and movie trailers. Brands have the perfect opportunity to get creative and post videos which entice the youth to watch and share them.
3. To be able to attract he youth, you must learn how to speak their language. Even though you may feel that logging on to a social networking website is your opportunity to get in touch with the audiences, it is in fact the other way round. You need to provide an interesting platform that entices your audiences to get in touch with you and engage with a community who follows your brand.
Creating a social media strategy that effectively engages the younger audience is as challenging as it is rewarding.
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